"Murals are a weird kind of luxury item that you see in really nice neighbourhoods, or in a nice beach community. It’s something that people don’t necessarily equate value to, but if you get a quote from a muralist they’re really expensive to do a huge buildings. You’re looking at a fifty to hundred thousand dollar buy in for the square footage, and we’re able to do that for three or four thousand dollars and they’re more relevant to the community. These are graffiti murals that are bridging the gap, and I think it’s really interesting for the kids." - Reyes AWR MSK (via Reyes AWR MSK | Acclaim)
Such an astute quote from Reyes, he really hit the nail on the head with this interview.